Moonlight and Paw Paw Antique Lures
#11 Moonlight Bait and Novelty Works.
the beginning we have always worked with a keen appreciation of the
peculiarities of fishing. A careful study of the needs of fisherman has
convinced us that only specially designed and carefully constructed lures could
hope to be successful."
has never used our Luminous Lures at night has missed much of the pleasure of
fishing. The old saying was, "If your business interferes with fishing, quit
your business." you do not have to quit either; buy one of our "Moonlight" brand
Luminous Lures and Fish every evening."
an indescribable thrill and sensation about night fishing that makes the blood
tingle, and if you have never experienced that thrill with our "Moonlight" Brand
Baits, Brother, you have never fished."
"There is nothing new under the sun, but strange things are seen at night."
the above paragraphs taken from the #11 Moonlight old fishing lure catalog, sums
up a great introduction to the Moonlight Baits from paw Paw Michigan.
story is told, in 1906 a group of friends and neighbors formed a fishing club
called the Moonlight Bass Club. Horace Ball is given credit for sharing
his wooden lure creations with the other members of the club. The were so
successful that in 1908 he and Charles Varney founded the Moonlight Bait
Company. There first lure produced and longest lasting was the Floating Bait.
Moonlight created such baits as the Dreadnaught, the Trout Bob, the Zig Zag.
the Moonlight Bait company merged with the Silver Creek Novelty works, thus
forming the Moonlight Bait and Novelty Works Co. This brought into the Moonlight
old fishing lure arsenal such baits as the "Pollywog" and the fly rod lure line
"The Eats Us" and most notably the "Pikaroon". Moonlight continued to produce
and perfect the above fishing lure lines until it was bought by the Paw Paw Bait Company
around the late 20's thus creating new lures and cross breeds of the existing
progresses I will add to the Moonlight pages, adding more history, to the evolution
of some of their lures, from the Lady Bug, to the Pikaroon to the Underwater Minnows and
on to the Paw Paw Brand Minnows.
There will be pages on this website to help distinguish colors painted on
lures, boxes and or the series numbers Moonlight used to identify their baits. All in effort to provide a
enjoyable education website devoted to the Old Fishing Lure. Make Sure you
stop by the Moonlight Lure Gallery and
view the 1920 and
1925 Moonlight Catalogs we have to
Moonlight and Paw Paw Antique Fishing Lure Resources