South Bend Antique Lure Gallery

In this old fishing lure gallery you will see examples made by South Bend Bait Company. Certainly one of Big 5 (Heddon, Shakespeare, Pflueger, South Bend Creek Chub) as I will sometimes refer to them as. South Bend created a variety of lures for more than a half a  century and is probably more noted for their antique fishing reels. You will see a myriad of lures that were offered by South Bend in either standard or special order methods.

 I will try to notate extra information for each of the old fishing lures shown, and or the color name, or series number shown as a visual reference.



South Bend Antique Lure the Wiz Oreno
South Bend Antique Lure the Wiz Oreno
Model 967, Blue and White Finish, Circa 1925.


South Bend Antique Lure the Weedless Floating Minnow
South Bend Antique Lure the Weedless Floating Minnow
Model 921, Frog Spot Finish, Circa 1920


South Bend Antique Lure the Vacuum
South Bend Antique Lure the Vacuum
Model #1, Butterfly Finish, Circa 1921

South Bend Antique Lure the 5 Hook Underwater Minnow
South Bend Antique 5 Hook Musky Underwater Minnow
Model 956, Rainbow Finish, Circa 1925.

South Bend Antique Lure the 3 Hook Underwater Minnow
South Bend Antique 5 Hook Underwater Minnow
Model 903, Frog Spot Finish, Circa 1925.

South Bend Antique Lure the Tarp Oreno
South Bend Antique Lure the Tarp Oreno
Model 979, Red Head  Aluminum Finish, Circa 1922.

South Bend Antique Lure the Plug Oreno
South Bend Antique Lure the Plug Oreno
Model 979, Red Head  White Body Finish, Circa 1932.

South Bend Antique Lure the Midget Surf Oreno
South Bend Antique Lure Midget Surf Oreno  

Model 962, Crackle Back Finish, Circa 1922.



South Bend Antique Lures the 5 Hook Underwater and Panatella Minnow
South Bend Antique Lures the Underwater Minnow, and Panatella Minnow
Model 903, 913, Perch, & Red Head White Body, Circa 1920.
South Bend Plunk Oreno
South Bend Plunk Oreno
Model 929, in a solid black finish with red eye shadow. This South bend vintage lure is Circa late 1920's. 


South Bend Tease Oreno
South Bend Tease Oreno
Model 940, Circa 1929, Rainbow Finish with glass eyes. Shown with the correct South Bend Lure box. Lure is 4 1/8" in length.

South Bend Pike Oreno
South Bend Pike Oreno
Model 975, First version with no eyes. Lure is 4 1/4" in length, and has a metal diving lip fashioned to the front. Later models of this South Bend antique Lure would have eyes.
South Bend Antique Lure the 5 Hook Underwater Minnow
South Bend Gulf Oreno
Model 983. This is one of my favorite South bend antique fishing lures, and is Circa 1926. Lure is 3 1/2" in length, has glass eyes, and hand painted gill marks.

South Bend 5 Hook Minnow in Box
South Bend 5 Hook Minnow in Box
Series #905. This lure is Circa mid 1920's, and is in a very popular yellow spotted finish. The lure comes with the correct South Bend box.

South Bend Antique Lure the Tarp Oreno
South Bend Underwater Minnow in Box
Series #903, this lure is in the Old Perch finish. This 3 hook South bend Underwater Minnow comes in the correct box marked 903 UW and is in one of the harder boxes to come by, notice the bottom right stamping.


South Bend Underwater Minnow
South Bend Surface Minnow 

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South Bend Antique Fishing Lure Resources